Behavior: Sociology and Psychological Core Essay

1. How is Unilever applying its misgiving of internal consumer processes in the mental core to market its products?One company that has maintained its dominance all over time is Unilever. The company make aimd of their understanding of internal processes which are a series of changes that hail within the individual, which includes the psychological processes motivation, perception, attitude and knowledge. They market their products to get more guests by explaining to them how and why they should use a product in order to make their lives better and also to make them feeling good most doing that action and this one, is a part of knowledge in the psychological core. They also try to make the use of the product in easier commission and to barrack with the environmental issues which is a part of attitude in the psychological core.2. Which of the four external processes in the consumers culture do you think have been the most outstanding to the success of Doves Campaign for Real Beauty? Why?The four external processes in the consumers culture are religion, ethnicity, reference groups, and social class. For me, the most important external process in the consumers culture to the success of Doves Campaign for Real Beauty is the ethnicity. It is the fact or state of belonging to a social group that has a common national or heathen tradition. Doves Campaign aims to touch customers by telling them that there is no norms for beauty, every women is attractive with her own features. They set up this campaign without any categories of women in order to reach women of all ages, races, or sizes. The idea was to target all kinds of consumers as possible. The campaign worked out very well because consumers recognized themselves in the ads.3. Do you agree with Unilevers decision to link its brands with efforts to encourage healthy and environmentally sustainability behaviors? Explain your answer.Definitely, yes I agree with Unilevers decision to link its brands with ef forts to encourage healthy and environmentally sustainability behavior because it is another way to catch more customers and spread a good image of the organization. It also shows that Unilever really care with the customers health. Unilever not just only sell products but they also assured that the consumers will fit and satisfied with their products. And it will be a best way for them to keep their customers, as well as to build loyalty.