Burger King Essay Example | Topics and Well Written Essays - 1500 words

Burger King - Essay ExampleWith the help of these marketing conversation techniques a product can be expansively marketed and product reason may be generated amongst the public regarding the various aspects with regard to the product (Laitenen, 2009). The above mentioned tools may be used in segregation, but an organisation can nurture superlative advantage when these tools are used in a unified way to create impact among the target customers. Messages can be customer orient or it may be related with the product but the basic underlining principle should be how to convey or deliver the message in the legal most way. Media may be further alienated into six chief classes print, outdoor, broadcast, in-store and other media class. Each class has a distinct media type, for example broadcast includes wireless and television whereas print class has newspapers and magazines. The combination of the three elements i.e. the messages, the media and the tools is termed as integrated marketi ng communication (IMC) (Laitenen, 2009). Planning for the promotion is an indispensable management activity and it should consequently be developed within an appropriate framework. Marketing communication planning framework certifies the provision of a visual guide among different elements. This plan is establish on the basis of gathering of relevant information (Laitenen, 2009). The prominent factors that must be incorporated in the market communication plan are the background analysis which deals with defining an opportunity or problem. It identifies the opportunities which are available in the market segment. In the promotional objective tool, the object should be pragmatic in approach. The final end should however be in inducing the customers in buying the product. Corporate objective implies to the business area where the business unit should turn tail to function. Through promotional scheme the distinct marketing communication techniques are identified and subsequently sel ected. The three Ps strategy of marketing communication is pull, push and profile. Pull strategy mainly focuses on the consumers and the basic goal is to induce them to procure the product. For the push strategy, the prospects are the channel intermediaries. A profile strategy emphasises on the brand development (Laitenen, 2009). Budget is concerned with the opportunities and precincts of the thriving marketing communication plan. It considers the monetary aspect of the concern. Schedules are the determining factors of time that may be a determinant in attaining the organisational objective (Laitenen, 2009). The communication process is followed by scrutinising the entire plan. It measures the level to which the target has been achieved. Control and evaluation is thus the most of import factor to judge the efficiency of the executed project (Laitenen, 2009). Marketing Communication Planning Framework Source (Laitenen, 2009). Situation Analysis Burger King has been lacking lowlife when being compared to McDonalds and Subway due to their declining sales figure which were disappointing. It was facing sturdy competition from its competitors who were reaching peaks in terms of gratifying their prospect customers. It had been find by the analysts that that latest campaigns of Burger King focused on the